Amy Finn-Welch
writer of sentences of varying lengths
Capital One’s newest credit card is the Savor card, which offers 4% cash back on dining and 4% cash back on entertainment.
So we created “GO OUT. CASH IN.” - a campaign that shows people doing what they love, with the people they love.
AND earning 4% cash back. (Just in case that wasn’t clear from the giant supers.)
For a brand that traditionally uses celebrities to shout RTBs at you, this was a refreshing change of pace. And I guess people agreed, cause we kept making them. Here’s a supercut of even more people going out and cashing in (this time featuring grandparents and dogs):
GCD: Travis Parr
AD: Sandra Jurado