The Rice-A-Roni you know and love gets a micro-rave makeover in our new Heat And Eat campaign. Proving that something hot CAN come out of the microwave.
We even gave the original jingle a remixed makeover - check out this certified rice BOP.
CD: Pepe Funegra
ACD/art: Sandra Jurado
JRs: Lamar Phillips and Nuri Park (the genius behind the lyric video)