The Peloton Guide is Peloton’s first ever strength product. A small camera that connects to your TV so you can see yourself on screen, working out with your favorite instructor. It feels like they’re right there with you. And in this spot, they are:
(psst: the password is not very creative)
Despite being very small in size, Guide is a fairly complicated device. So we needed to create a LOT of assets to explain it to everyone (like 200 of them…) But I am not insane so I’ve only included the best three:
And in typical Peloton fashion, we had to tease the launch with a little hype video:
what you just scrolled thru at breakneck speed represents over a year of my life and wouldn’t have been possible without these wonderful humans:
GCD: Beth Kushner
ACD/art: Sandra Jurado
CW&AD: Josh Browne & Harding Coughter