Tequila is made from agave. But what do you do with all that spent agave once you’ve sucked the tequila out of it? (can you tell I have no idea how this process works) You either burn it or throw it away. But that’s not very sustainable. So Jose Cuervo came up with a genius idea - turn that agave into STRAWS that people can use to DRINK tequila.
You could say that The Jose Cuervo Agave Straw makes ALL tequila better. Because agave used sustainably is BETTER for all tequila.
*you actually can say this, we asked legal
Turns out people really love free stuff cause we gave away over 200,000 straws in less than 24 hours. And crashed the website.